Technology and Businesses

Technology is an exceptionally wide phenomenon and is utilized to make reference to various branches of science and study. A few examples are therapeutic technology, biotechnology, information technology and so on. As technology branches into different fields of science and study, to the same degree are its advantages. Let us look at the benefit of technology in the business world:

Benefits of Technology in Business World:

The era when the Chief Information Officer (CIO) makes executive choices and passed the obligation down the line are way gone. In this age, the CIO is a person who has business and in addition, technical aptitudes, comprehends the new IT issues confronting a business, and initiates the IT changes starting from the top. This is an unmistakable marker of the benefits organizations are enjoying through the usage of technology. This days, technology is a fundamental part of any business ranging from the purchase of modern computers and software to the execution of network and security programs. This helps organizations to:

• Remain exceptional
• Propel their business
• Withstand and meet up with competition

To put it plainly, technology has turn into one of the critical variables that amplifies the return on investment (ROI) of organizations.

Adam Higdon is a lifetime student with a degree in Psychology, he graduated Cum laude from North Park University. He likewise possesses several specialized certificates and independent courses such as a Graduate Certificate in Neuroeconomics from the Higher School of Economics, a Graduate Certificate in Marketing Strategy for Business Leaders from Johnson Graduate School of Management – Cornell University, and an Executive Certificate in Strategic Decision and Risk Management from Stanford University. In addition, he is currently working on his Masters of Arts degree in Management from Harvard University. He is a certified digital media expert and he is at the moment the Director of Media Advertising at Adobe Inc.

8 Strong Benefits of Advertisement

Advertisement is the most vital tool in selling of goods and services. Organizations throughout the world acknowledged this fact. The costs of promoting goods and services are well-thought-out to be a gainful investment that brings about reasonable profits both in the long and short run. Organizations that continue to promote their services while paying little heed to rise or fall in the economic tempo gets a game changer over those that cut their advertisement budgets. There are numerous advantages of advertisement which include:

1. Information to the clients.

Advertisement about new items keeps the clients educated about the new trends in the industry. They help to relay information with respect to the recently dispatched items.

2. Takes care of clients.

Advertisement helps to hold on to loyal clients, it helps in reducing the number of lost clients and help register new clients. Accordingly, the general impact of advertisement is increment in the number of clients that will be aware of and get used to available products.

3. Enhances the sale of goods.

Advertisement brings about a recognizable increment in the sale of the items.

4. Adjusts the states of mind of individuals.

A viable advertisement results in a quick change in the dispositions and propensities of individuals towards available goods and service.

5. Unaltered Communication.

Previously, clients relied on the opinions of retailers when placing orders on products. But with the rapid extent of the coverage of media and advertisement to each alcove and corner of the world, individuals are now aware of the different items that are accessible in the same class and the freebees and advantages of obtaining them. Now, the various organizations or manufacturers have the capacity to impart their message unaltered to the clients.

6. Increment in employment.

Advertisement is a compound assignment and quite a number of people are involved in the commercials. By this, advertisement results in an increment in employment.

7. Financial advancement.

The general impact of advertisement is financial advancement for the country, and for the world at large.

8. Religious benefits.

Social and religious foundations utilize advertisement for imparting their messages, i.e. messages of patriotism, confidence, empathy, and philanthropy.

Adam Higdon is the Director of Media Advertising at Adobe Inc. He is a lifetime student with a Bachelor of Arts degree from North Park University, and he graduated Cum laude. He is as of now processing his Masters of Arts degree in Management from Harvard University.

Well-Rounded Life

Life can become busy with all of the many obligations. Work, school, and family life can all be extremely demanding, but also fulfilling in their own ways. It is important to balance the three in a manner that provides each respective area with the attention it needs to thrive. This is much easier said than done, however, and is something you most constantly be working out to maintain a balanced lifestyle.

It is important to schedule out your time carefully so that you give both work and school the time needed to do a good job. However, it is important to make sure that family life does not suffer, and many people find themselves needing to prioritize family first to live a healthy life. This does not also mean taking extensive time out of work to vacation or to leave work early on a regular basis. In many ways, the little things you do with your family will add up to count the most. Family dinners are extremely important for building a family life, and it is crucial that all school and work be left aside while sharing a meal. While it may be impossible to carve your whole weekend out to spend time with your loved ones, it is still a good idea to carve out a few hours each day that will be spent with no work or school distractions. Adam Higdon understands how to live a balanced life as he works full time, attends school, and has three children.

Sunshine vs. Depression

Many people they find that living in different types of areas affects their moods in different ways. While some may enjoy the rain and snow, others find the sunshine much more enjoyable. This, however, can be much more than simply just a weather preference and may have to do more with the individual’s brain chemistry. While each person has their own unique brain chemistry, there are several elements that seemed to be shared by most other human beings. That being said, differences in hormones that affect mood are often different from person to person.

As a result of these differences, one person may find themselves living a happy and fulfilled life during a dark winter season. However, there are several people who require more sunlight than others to maintain a happier mood. Those with this dilemma may find themselves falling into seasons of depression every time winter rolls around. This seasonal depression, although usually mild, can lead to serious problems for the individual. If you find yourself dealing with seasonal depression, it may be in your best interest to relocate.

There are several areas in the world that provide more sunshine days than dark days. Areas such as southern California, southern Florida, or anywhere near the equator are excellent options for those who find themselves experiencing seasonal depression. The more sunshine these individuals can have, the easier it will be for them to prevent themselves from falling into a bad depression cycle. Adam Higdon loves to travel, and many of his favorite travel destinations are warm and sunny.

Adobe Systems, Incorporated Since 1992

Adobe Systems was founded by John Warnock and Charles Geschke in 1982. The original invention that the company brought to the technological sphere was PostScript, a computer language for vector- curve design. Eleven years after the company was founded, Adobe created the Portable Document Format, or PDF, and changed the way that files are transferred forever. PDFs are now ubiquitous in the business world for most file transfers over the Internet. By 1992, Adobe had become a major player in software development. The company created products for use in Apple’s Macintosh computers. Photoshop was one of these products. Adobe acquired its first smaller company, OCR Systems, Inc., in 1992.

When Adobe came out with the PDF in 1993, it began its assault on the digital media world. In 1994, the company acquired Aldus and came out with Adobe Pagemaker and Adobe After Effects, creating an easier way for users to develop web pages. The company also controlled the TIFF file format. After the company acquired Frame Technology Corp., in 1995, Adobe added Adobe FrameMaker to its product line. FrameMaker is a long-document DTP application, a must-have for professional publishers in today’s market. Since then, the company has spread throughout the digital sphere as well as different areas of the country. In 2012, Adobe opened a brand-new 280,000 square foot corporate campus in Lehi, Utah.

Adam Higdon works for Adobe, helping clients design their digital media presences. He operates out of the Midwestern region in the US. Higdon says he believes in Adobe’s products and their power to change digital media forever.

Adobe Systems Incorporated – A Short History

Adobe Systems Incorporated was founded in February 1982 by John Warnock and Charles Geschke. Its headquarters is still in San Jose, California. Geschke left his high position at Xerox to develop and sell the PostScript page description language. Adobe is mostly known for several inventions, including Portable Document Format (PDF) and the Adobe Creative Suite, which includes the revolutionary photo-editing software, Photoshop. In 1985, when Apple licensed Geschke’s PostScript for its LaserWriter printers, the so-called “desktop publishing revolution” began. Adobe created several products that changed digital media and technology within the industry, and today employs about 13,500 people in several development operations in New York City, Orlando, Minneapolis, Seattle, San Francisco, and San Luis Obispo and other locations throughout the United States.

The first competitive arena Adobe entered after its founding was the development of digital fonts. After entering the digital media scene with its PostScript product, Adobe released a proprietary digital font format called Type 1. This product spawned a competition with Apple, which released its own digital font called TrueType, which provided users with full scalability and a precise control of the pixilation pattern of the font’s outlines. Adobe’s Type 1 became the standard in the graphic design/publishing sector, but Apple’s TrueType was used by many more customers in the business sector and for the average Microsoft user.

Adam Higdon works as the Director of Media Optimization for Adobe. He creates digital media solutions for clients throughout the Midwestern United States, creating media options to make his clients’ processes more efficient.

 

Adam Higdon – Cubs Fan

Adam Higdon is a native of Chicago and has spent most of his life in the Windy City. “Born and raised in Chicago, Illinois,” he likes to say. The city has a rich tradition in professional sports and he has always been an enthusiastic supporter of its teams, except for the White Sox; in baseball is the Cubbies, end of story.

Like generations of previous Cub fans, Adam Higdon has suffered through some difficult years. The Cubs have made it to the post-season several times in recent years, but have not appeared in the World Series since 1945. And they haven’t won the World Series since 1908, which is the longest period without a championship of any major professional sports team in North America. Adam Higdon also suffered through the infamous incident of the 2003 playoffs versus the Marlins, when a fan caught a foul ball that could have been caught by the Cubs’ left fielder. The play gave the Marlins another chance, and they came storming back to win the series.

The Chicago Bears completed another bruising season without reaching playoff berth. Led by quarterback Jay Cutler, the Bears finished last in the NFC North, with their first losing season since 2009.

The Blackhawks, meanwhile, are holding their own in the Central Division of the NHL’s Western Conference, providing Adam Higdon and other hockey fans a lot of excitement. One of the NHL’s “Original Six” teams, the Hawks are poised to reach the playoffs again this season, after winning the Stanley Cup in 2013.

The Chicago Bulls of the National Basketball Association are also positioned to make it into the post-season.

Adam Higdon – Lifetime Student

Adam Higdon graduated from North Park University and Theological Seminary in his native Chicago in 1998, and right away entered the workforce. But he has never stopped learning; he has committed to improving himself in order to increase his marketability and to be a more fully rounded person.

He graduated Cum Laude with a degree in Psychology from North Park and began working as an Internet Sales Supervisor at Grainger. During his five years there he helped to turn the company’s website into a profit engine, moving from one million dollars in sales in 1999 to one hundred million dollars by the time he left in 2004.

That enormous jump coincided with the growth of E-business and E-commerce, which Adam Higdon began studying at the University of Illinois Chicago’s Liautaud Graduate School of Business in 2001. He holds a certificate in International E-Business and E-Commerce. Adam Higdon has since studied Machine Learning and Strategic Decision and Risk Management at Stanford University, where he earned an Executive Certificate, Neuroeconomics and the Neurobiology of Behavior, and Marketing Strategy for Business Leaders at the Cornell University Graduate School of Management.

Adam Higdon says that all of this has made him a lifetime student, and it has kept him from being anything but stagnant. As he knows, constant learning helps to keep the brain strong even into old age, just as keeping physically active helps to keep the body fit and strong. He would probably agree with Abraham Lincoln, another man of Illinois, who said he didn’t think much of someone who is not wiser today than the day before.

Adam Higdon: Exceeding Expectations

The 2015 goal of Adobe sales professional Adam Higdon is to make a profound and lasting impact on his employer, and to help Adobe grow their agency business far beyond their current expectations. A Senior Enterprise Account Executive and Director of Media Optimization for Adobe since 2011, Higdon looks forward to yet another year of success with his firm, and to providing his clients, colleagues and team the dedicated service, drive and determination needed to test and push past the limits of what they had previously thought impossible.

As an Adobe professional who is currently responsible for new business development, Adam Higdon makes digital media optimization a reality for a plethora of clients throughout the Midwest. Some of his notable clients, which includes Amazon, Grainger, Hertz, Discover and more, have depended on Higdon to drastically improve their go-to-market efficacy, and to effectively fill in the gaps in their firm’s digital media capability and technology.

Adam Higdon, a sales professional and manager for more than 15 years, has proven himself to be a client-focused individual, someone with the knowledge, skill and insight needed to not only promise his clients heightened performance, but to consistently and effectively deliver on that promise at every available opportunity. His passion for Adobe’s digital advertising technology, as well as for what he considers to be a highly dynamic industry, continues to fuel Higdon to provide his clients the best services, technology and more each and every time.

Higdon is currently studying Management as a Master’s student at Harvard University.

 

Adam Higdon – Providing Benefits

The primary goal of longtime sales professional Adam Higdon is to provide real value to both his clients and to his company. A Senior Enterprise Account Executive, and Director of Media Optimization, for Adobe, Higdon continues to bring a significant level of expertise and enthusiasm with to work each and every day, and to share both what he knows and what his company can do with clients throughout a large Midwestern region.

Adam Higdon works hard to identify the gaps his clients have in their digital advertising capability; to discover what they are lacking in their current digital media practices. He then works in concert with those clients to effectively close these gaps, often using a combination of people, processes and Adobe technology to eliminate inefficiencies and to make their digital media marketing platforms more effective than ever before. With a considerable knowledge of digital marketing technology, the industry and various, disparate digital marketing platforms, Higdon is able to align Adobe technology in a way that solves the client’s problem, or that optimizes their current marketing initiatives.

Simply put, the combination of Adam Higdon’s sharp wit, drive to serve both his employer and clients and an undeniable passion for digital advertising technology allow him to help firms, including such big names as Amazon, Grainger, Discover and Hertz, to improve their digital go-to-market efficacy. A well-educated, knowledgeable and devoted sales professional, Higdon continues to impress both colleagues and clients with his skill and passion for digital media optimization, and to have a profound and lasting impact on his employer’s bottom line.